Meet Svetlana Chkolnik, From Russia’s Heart to Connecticut’s Artful Homes Discovering Passion, Resilience, and the Art of Reinvention

In the scenic town of Avon, Connecticut, stands a house that mirrors the essence of an art gallery. Each room tells a story, and every corner reveals a piece of history. This is the home of Svetlana Chkolnik, a real estate agent whose life journey is as vibrant as the artworks she surrounds herself with.

Hailing from Russia, Svetlana embarked on a journey that led her from the icy terrains of her birthplace to the creative epicenter of Germany. As a nod to her rich academic journey, not merely as a credential but as a testament to her tenacity, intellect, and drive. Her foray into the art industry in Germany speaks of her deep-rooted passion for aesthetics, beauty, and expression.

But Svetlana is not just about the arts. Music flows through her, especially when she sits by her piano, her fingers dancing to melodies that resonate with her soul. Fashion is not just clothing for Svetlana; it’s an extension of her personality, moods, and aspirations. When you meet her, her charisma is palpable, almost blinding. Her love for reading has made her an astute listener, the kind of person you’d want as a confidante, a friend.

In today’s frenetic real estate market, finding an agent who truly understands you can be akin to finding a needle in a haystack. Svetlana’s empathetic nature makes her a rare find. She doesn’t just help you seek a house; she enables you to find a home. With the compassion of a psychologist, she stands beside you, ensuring every step is taken with understanding and care.

I had the privilege to sit down with this remarkable woman and delve deep into her life’s journey. From leaving her homeland, adapting to life in Germany, to creating a flourishing career from scratch in the U.S., her story is an ode to resilience, adaptability, and the relentless pursuit of dreams. Moreover, as we journeyed through her narrative, she shared invaluable advice for other women seeking a new path for themselves.

Join me to uncover the tapestry of Svetlana Chkolnik’s life and her wisdom for those seeking to reinvent themselves.

I’ve discovered a remarkable connection between selling artworks and selling homes. Both processes are profoundly emotional journeys. Just as no two artworks are alike, no two homes are identical.

Q: You began your life in Russia and later transitioned to the art industry in Germany. How have these diverse backgrounds influenced your U.S. real estate approach?

My journey into the world of art blossomed during my college days in Moscow, Russia. Those were the years when my love for art began to take root. I remember spending countless hours wandering through the captivating halls of museums, immersing myself in the beauty of various art exhibitions. That passion has remained with me, intertwined with my life’s fabric.

Interestingly, I’ve discovered a remarkable connection between selling artworks and selling homes. Both processes are profoundly emotional journeys. Just as no two artworks are alike, no two homes are identical. This inherent uniqueness ensures that every day in this field is far from mundane. It’s a constant exploration of diversity and individuality.

In addition to the emotional depth, there’s the human aspect. Working closely with art and real estate clients is a complex yet rewarding experience. It’s about understanding their needs, desires, and dreams and guiding them through the intricate world of art or real estate. This is a profoundly creative process, and I find immense joy in being a part of it.

So, this isn’t just a job; it’s a passionate pursuit where I combine my love for art, my fascination with unique homes, and my enjoyment of working closely with people. It’s a journey of creativity, emotions, and endless discovery, and I cherish every moment.

Q: Your life is deeply intertwined with various art forms, from art galleries to music. How does this artistic perspective shape your view of homes and real estate?

Both artworks and homes are vessels of captivating narratives, each with their unique history waiting to be unraveled. They offer us a profound connection to the past while igniting our dreams for the future. Whenever I step into a new home, I engage in a personal game, searching for what I like to call the “main character feature.” It’s akin to discovering the essence, the defining element that sets each property apart, much like a protagonist in a story.

My passion for design and art is pivotal in my work. I enjoy staging homes for my sellers and meticulously curating spaces to create a captivating and welcoming atmosphere. This artful approach elevates the property’s presentation and allows me to infuse my love for design and art into every listing. It’s not just about selling homes; it’s about crafting an experience, a visual narrative that resonates with buyers and sellers.

Q: Upon your arrival in the U.S., what struck you most about the American real estate scene? How did these initial observations influence your decision to pursue a career in the industry?

My personal journey in real estate began with purchasing our own home, which was a stark contrast to the real estate experiences I had encountered in Germany. The unfamiliar processes and distinct construction methods left me feeling somewhat lost. My agent at the time didn’t provide me with crucial information, and, quite honestly, I wasn’t even aware of the questions I should have been asking.

In the aftermath of this experience, a realization slowly dawned on me – there were so many questions left unanswered, and I yearned for a smoother, more enjoyable real estate journey. This epiphany sparked a desire within me to embark on a real estate career with a particular focus on assisting international clients. My goal was to make the real estate process more accessible, informative, and, ultimately, more enjoyable for those navigating the complexities of property transactions in a foreign land.

Q: In what ways has this rigorous academic foundation equipped or provided perspective in navigating the intricacies of the real estate world?

I genuinely believe that my academic background has played a pivotal role in shaping my approach to real estate. It has equipped me with valuable skills, particularly in data analysis and market research, which are essential for crafting effective strategies to serve my clients better.

During my academic journey, I developed a keen eye for dissecting market trends, deciphering data-driven insights, and formulating strategies that are not just effective but also tailored to the unique needs of each of my clients. This educational foundation has given me a solid analytical framework, enabling me to make well-informed decisions and recommendations in the ever-evolving real estate landscape.

However, my passion for real estate continues beyond my academic qualifications. I’m an avid seeker of knowledge and constantly strive to stay at the forefront of the industry. My curiosity leads me to explore many sources, from diving into the latest real estate magazines to scouring the depths of internet statistics and news. These pursuits are not merely professional obligations but a personal fascination. They allow me to stay abreast of emerging market trends, cutting-edge technologies, and evolving consumer preferences. By keeping a pulse on the real estate industry’s dynamic landscape, I ensure that my clients benefit from the most current and relevant information, empowering them to make well-informed investment decisions.

My academic foundation and ongoing quest for knowledge work harmoniously to provide my clients with a comprehensive and up-to-date perspective on the real estate market. My commitment to excellence, backed by a passion for learning, sets me apart in real estate.

It’s been a school of life where I’ve honed essential skills that transcend both realms: working with people, prioritizing the client’s needs, exercising patience, and approaching situations with sensitivity, all with the ultimate aim of ensuring client satisfaction.

Q: Your clients often speak of your empathetic approach and psychological support during their home buying or selling process. How do you strike this unique balance between professional advice and personal understanding?

Finding the perfect balance in my work isn’t always easy, but I’ve realized it’s all a part of being true to myself. One of the aspects of my profession that I cherish the most is the opportunity to work closely with people. However, I’ve learned that every client is unique and has their own needs and expectations.

Some clients require more time, attention, and guidance than others, and I wholeheartedly embrace this diversity. It’s not about changing who I am but adapting and tailoring my approach to meet each client’s distinct requirements. In fact, many of my clients have transformed into best friends throughout our professional relationship. That’s how I measure success. To me, that’s the most meaningful thing. It’s about going the extra mile, extending a helping hand, and offering support beyond real estate transactions. These relationships infuse my work with meaning and purpose, making every day in real estate a rewarding and fulfilling experience. I also often organize get-together parties for my international clients so they can make new friends and create connections. I am doing this because I don’t want anyone to feel alone.

Q: Looking back, were there any challenges or experiences in the art industry in Germany that prepared you for your real estate career in the U.S.?

Navigating the challenges and gaining experiences in both the art and real estate industries has been a transformative journey. It’s been a school of life where I’ve honed essential skills that transcend both realms: working with people, prioritizing the client’s needs, exercising patience, and approaching situations with sensitivity, all with the ultimate aim of ensuring client satisfaction.

In a way, I’ve discovered a fascinating parallel between these seemingly distinct worlds. Whether I’m connecting an artwork with an art buyer in a gallery or matching a home with a prospective buyer in the real estate market, a common thread unites these experiences. It’s the art of bringing together elements that resonate with individuals on a deeply personal level.

Both art and real estate involve the pursuit of finding that perfect match, understanding the nuances of what each client seeks, and then curating or presenting options that align with their unique preferences and desires. It’s about creating a sense of harmony through captivating artwork on a gallery wall or a warm, inviting home where memories will be made.

So, while these industries may appear distinct on the surface, I find solace in their profound similarity—the art of connecting people with something that speaks to their hearts and brings fulfillment to their lives. It’s a privilege to be part of these journeys, helping clients find that resonance, and it’s a driving force that continues to inspire my work every day.

I have a dream of owning a property in the enchanting land of Italy. This dream is more than just a passing thought; it’s a vision that fuels my drive and determination.

Q: You’ve beautifully merged your diverse experiences to create a successful career in Connecticut. What’s next for you? What dreams or aspirations are you aiming to achieve in the coming years?

The prospect of welcoming new and intriguing clients and embarking on exciting projects never ceases to ignite my enthusiasm for my work. Amid all these endeavors, I nurture a grand aspiration that has taken root in my heart – the dream of owning a property in the enchanting land of Italy. This dream is more than just a passing thought; it’s a vision that fuels my drive and determination. However, I also recognize that achieving it requires careful planning and establishing a robust support system. In the next five years, I envision a path toward making this dream a reality.

To pursue this ambitious goal, I understand the importance of finding a trusted partner who can step in and oversee my clients’ needs when I’m away, ensuring that the level of service and care they expect remains unwavering. While this journey to acquiring a property in Italy may unfold over time, I am committed to making it happen step by step, client by client, and project by project.

As I continue to work diligently and passionately, I’m driven by my dedication to my clients and the profound desire to see my dream of an Italian property come to fruition. It’s a journey that promises adventure, growth, and the fulfillment of a long-cherished aspiration, and I look forward to the day when it becomes a reality.

My accent serves as a bridge, a reminder that communication transcends linguistic nuances. It’s a reminder that we’re all part of a beautifully diverse global tapestry, and I celebrate each individual’s richness.

Q: Having lived in Russia, Germany, and the U.S., how have the varied cultural nuances and sensibilities influenced your interactions with clients from diverse backgrounds? Everyone knows you are fluent in four languages—Russian, German, Italian and English.

My deep-seated fascination with diverse cultures has broadened my horizons and enriched my professional journey. Unsurprisingly, I have the privilege of serving a diverse array of international clients, many of whom may need to learn English as their first language. Interestingly, I also speak with an accent, which I view as a testament to my multicultural experiences.

Navigating the intricacies of the real estate transaction process can take time and effort, even for those fluent in English. Therefore, it’s paramount that my clients, regardless of their linguistic background, feel entirely at ease during our interactions. I strive to create an environment where they can freely express themselves and ask questions, knowing they will be met with patience and understanding.

My accent serves as a bridge, a reminder that communication transcends linguistic nuances. It’s a reminder that we’re all part of a beautifully diverse global tapestry, and I celebrate each individual’s richness. And also my passion for different cultures enhances my ability to connect with clients from all walks of life. It underscores my dedication to fostering a truly inclusive and supportive environment in real estate. It’s about building bridges, creating connections, and ensuring everyone feels empowered in their real estate journey, regardless of their background.

Q: Transitioning from one career to another and from one country to another demands great adaptability. What’s the core principle or mindset that has guided you through these significant shifts in your professional journey?

Absolutely, the journey of integration into a new society is an incredibly transformative and rewarding one, albeit with its share of challenges. It’s a path that requires a genuine desire to embrace the culture, and one of the most crucial steps in that process is learning the language. Like many immigrants, I, too, embarked on a journey to become proficient in a new language, and it was a significant endeavor that required dedication and persistence.

In addition to linguistic adaptation, it often involves considering a new profession, as I did. The willingness to explore new career avenues can be both daunting and invigorating. It opens doors to fresh opportunities and allows you to broaden your horizons in ways you might never have imagined.

Alongside these personal and professional transformations, forging new connections is paramount. Finding new friends and building a support network in your adopted home is vital for a smooth transition. These friendships provide a sense of belonging and offer valuable insights and shared experiences that enrich your life in countless ways.

Immigration is a multifaceted adventure, filled with opportunities for growth, learning, and creating beautiful stories that profoundly shape our lives.

Q: Immigration was a challenge but created a significant strength for many women. What do you think about that?

Totally agree, the early days of immigration can indeed be challenging, but they are also incredibly exciting. I’ve had the privilege of crossing paths with remarkable individuals, each with their unique stories and backgrounds. I met some of my first clients at the conversation club at Simsbury Library. This club, designed to unite people through the shared language and cultural experience, has been an invaluable part of my journey. It helped me refine my language skills and facilitate meaningful connections with others on their journeys of integration and discovery.

Immigration is a multifaceted adventure, filled with opportunities for growth, learning, and creating beautiful stories that profoundly shape our lives. It’s a testament to the resilience of the human spirit and the beauty of embracing new horizons.

Q: Clients often describe the unique ‘Svetlana Touch’ when describing their home-buying experience with you. What is your touch?

It is so sweet and funny how they call me. Some call me Sweetlana, some just Sweet; that’s where Sweet-Touch or Svetlana-Touch comes from. I love it! I love each of them so much. My approach to working with clients is deeply rooted in personalization. I recognize that each client has unique needs and aspirations for real estate, and my commitment is to tailor my services to fit those individual requirements precisely. Part of this personalized approach involves offering recommendations and guidance beyond the scope of traditional real estate transactions. I take pride in connecting my clients with trusted mortgage companies, experienced attorneys, and reliable contractors. These connections are not merely professional referrals but integral to ensuring that the entire process, from the initial search to the final closing, proceeds smoothly and seamlessly.

Seriously, my goal for my clients is not only closing the deal. It’s quite the opposite. Many clients stay in touch long after the keys are handed over. This ongoing relationship is a testament to the genuine connections I strive to build with each client. Whether they have questions about their new property, need assistance with renovations, or want to catch up, I’m there to provide support and guidance. It’s about forging lasting connections, offering comprehensive assistance, and ensuring that my clients feel supported every step of the way. This dedication sets me apart and defines my commitment to delivering exceptional service in real estate.

Q: As a successful woman in the real estate industry, what advice or insights can you offer to other women looking to carve out a career as real estate agents?

The real estate industry is undeniably competitive, and success hinges significantly on effective communication. In this fast-paced arena, connecting with clients, understanding their needs, and conveying information clearly and persuasively is paramount. Interestingly, our client base often stems from our existing sphere, built through relationships, referrals, and trust. These connections underscore the importance of nurturing and maintaining strong ties within the community.

Moreover, one of the fundamental truths of this profession is that if you have an aversion to working with people, there may be a better fit. Real estate is a people-centric field, and it thrives on building relationships, offering guidance, and helping individuals navigate one of the most significant transactions in their lives.

Ultimately, success in real estate is not solely about properties; it’s about people. It’s about being a trusted advisor, a reliable source of information, and a skilled communicator who can guide clients through the complexities of the market. In this dynamic and competitive industry, the personal touch and the ability to connect with clients set professionals apart.

I advise everyone who begins a real estate career: never give up, learn daily, share your knowledge, and keep kind and calm. And remember to take care of yourself. Because this is a job that requires lots of overtime, you need to keep yourself as a priority.

Q: What does your morning routine look like?

I kickstart my day with exercise, my daily energy booster. It’s my morning vitamin, revitalizing my body and mind and setting a positive tone for the hours ahead.

Q: How do you manage to strike a balance between work and personal time?

Fortunately, my supportive husband understands and accepts my weekend work commitments. Additionally, I’m part of an excellent team of colleagues who can assist with showings when I’m unavailable. This support network ensures I can provide dedicated service to my clients while maintaining a healthy work-life balance.

Q: Given your love for the arts, do you incorporate artistic activities into your daily routine?

While it’s not a part of my daily routine, I’ve had the privilege of assisting my artist friend in organizing art shows in New York and Vienna. Additionally, I’m an avid museum-goer and art show enthusiast, frequently immersing myself in visual art. Beyond appreciation, I also have a passion for art collection, further deepening my connection to the art world.

Q: What’s your go-to dinner after a long day of house showings and client meetings?

Fork and Fire in Farmington

Q: How about physical activities? What’s your favorite way to stay active?

Cardio sessions on the treadmill and yoga. I’m also fond of outdoor activities like biking and hiking, and while I might need to improve at pickleball, I enjoy the game nonetheless. It’s all about staying active and finding joy in different forms of physical activity.

Q: How do you typically unwind in the evenings to ensure you’re refreshed for the next day?

I enjoy taking walks, playing the piano to unwind, and experimenting in the kitchen to prepare a delightful dinner. Meeting up with friends is always a cherished pastime, offering the warmth of connection. Alternatively, I find solace in the pages of a good book or the captivating world of movies when I seek relaxation and entertainment.

Q: One thing you are very proud of?

My daughters, always and forever! I am a fortunate mother. 

Q: A moment or an experience that you believe shaped the person you are today?

Embarking on new beginnings, often in different countries with distinct cultures, languages, and mentalities, has been a recurring theme. Each fresh start has brought both challenges and opportunities, leading me to discover exciting jobs and forge meaningful connections with people. These immigration experiences have shaped my professional journey and profoundly influenced my personal growth and perspective on life. They have instilled resilience and adaptability that serve me well in every aspect of my life.

And Svetlana, I hope the rest of your life will be wonderful and tasty, like Tiramisu! And also, I wish from the bottom of my heart to visit you in your home in Italy soon; I have already imagined the land and the house.

By the way, thank you so much for your time and inspiration. Before we end, can you recommend two outstanding working women you admire for their dedication to supporting their families, communities, and our country’s economy, and express your gratitude for their hard work and brilliance?

Educational Advisor Maria Markus and Dr. Elnara Muradova from UCONN Dermatology, both from Connecticut, are amazing women. I admire and respect them a lot. They both have incredible stories to share with the world.

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