Sponsorship is the active support and advocacy of an individual’s career by someone in a position of power or influence. Unlike mentorship, which provides guidance and advice, sponsorship involves using influence to create opportunities, recommend promotions, and advocate for visibility.
For women, sponsorship is critical in overcoming barriers to leadership. Studies show that women are over-mentored but under-sponsored, meaning they receive advice but not enough direct advocacy to advance their careers. Having a sponsor can make the difference between stagnation and breaking through the glass ceiling.
Sponsorship vs. Mentorship: What’s the Difference?
| Mentorship | Sponsorship |
|---|---|
| Provides guidance, advice, and emotional support. | Actively advocates for promotions, raises, and career opportunities. |
| Helps with skill development and confidence. | Uses influence to get women into leadership roles. |
| Focuses on personal growth. | Focuses on professional advancement. |
| Can be informal or voluntary. | Requires commitment and investment from the sponsor. |
Why Sponsorship Matters for Women
- Breaks Systemic Barriers: Women often face biases in hiring and promotions—sponsors help bridge that gap.
- Increases Visibility: Sponsors ensure women are seen, heard, and considered for leadership roles.
- Accelerates Career Growth: Women with sponsors are more likely to get promotions and pay raises.
- Expands Networks: A strong sponsor introduces women to influential decision-makers and career-changing opportunities.
- Encourages Risk-Taking: Sponsorship builds confidence by having someone advocate for your abilities and potential.
How to Find a Sponsor
- Deliver Strong Results: High performance and reliability attract sponsors who are willing to advocate for you.
- Build Relationships with Senior Leaders: Engage with influential figures in your organization or industry.
- Communicate Your Goals: Let potential sponsors know what you’re aiming for in your career.
- Seek Sponsors Who Champion Diversity: Identify leaders who actively support gender equity.
- Be a Sponsor to Others: Pay it forward by advocating for other women’s growth and success.
How Companies Can Support Sponsorship for Women
- Establish Formal Sponsorship Programs: Ensure women have access to influential leaders.
- Educate Leaders on Bias: Help male and female executives understand the importance of sponsorship.
- Encourage Women to Advocate for Each Other: Building a strong network of women in leadership fosters long-term change.
- Measure Success: Track promotion rates and leadership advancements among women with sponsors.
Examples of Sponsorship in Action
- A senior executive recommends a woman for a high-profile leadership role.
- A sponsor invites a woman to key meetings where decisions are made.
- A leader publicly endorses a woman’s work and potential in front of other decision-makers.
- A sponsor helps secure a salary raise by directly negotiating on behalf of the individual.
Sponsorship is a game-changer for women in the workplace. It’s not just about giving advice—it’s about opening doors, taking action, and ensuring women have a seat at the table.
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Remember: success is not just about talent—it’s about access. Find a sponsor, be a sponsor, and create pathways for more women to rise.
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