She.WorkNew York, NY – Bloomingdale’s, the iconic retailer known for its commitment to social causes, announces a special addition to its annual Pink Campaign: the AQUA x Kerri Rosenthal Collection. This collection reinforces Bloomingdale’s steadfast commitment to supporting breast cancer awareness through its Give Pink, Get More initiative. Over the past 18 years, Bloomingdale’s has raised an impressive $17 million for the Breast Cancer Research Foundation (BCRF) and the Tutu Project, its two long-standing partners.
The AQUA x Kerri Rosenthal collection comprises 46 pieces, including women’s and girl’s ready-to-wear, seasonal accessories, and home goods. These items are inspired by a painting exclusively created by Kerri Rosenthal for Bloomingdale’s in honor of Breast Cancer Awareness. The collaboration holds special significance as Kerri’s daughter, Ali, was diagnosed with breast cancer in the fall of 2022. Until October 31, 2023, Bloomingdale’s will donate 10% of the purchase price of each item from the collection to the Breast Cancer Research Foundation, with a cap of $25,000. The original artwork, featuring Kerri’s whimsical mood-boosting prints, stripes, hearts, and more, will also be auctioned online until October 12 to benefit Pink Aid.
Frank Berman, EVP, Chief Marketing Officer at Bloomingdale’s, expressed his enthusiasm for the collaboration, saying, “After the success of the previous Kerri Rosenthal collection, we are thrilled to be partnering with Kerri on another collaboration with such a meaningful connection. The programming for our annual Give Pink, Get More campaign supports two incredible organizations that we’ve had the privilege of supporting for so many years, BCRF and the Tutu Project. We are honored to now layer in yet another element to the activity this season with the launch of AQUA x Kerri Rosenthal.”
In addition to the AQUA x Kerri Rosenthal Collection, Bloomingdale’s has planned several events and activities in its stores and online:
Give Pink, Get More: Running in-store and online until October 31, shoppers can contribute by charging a $15 enrollment fee on their Bloomingdale’s Credit Card, with 100% of the fee benefiting BCRF and the Tutu Project. Cardholders will earn $25 in rewards for every $250 spent on eligible purchases using their Bloomingdale’s credit card from September 22 to October 31. In-store enrollees will also receive a limited-edition tote.
PINK Yoga: On October 14, select stores will host PINK Yoga sessions, followed by an after-party featuring On Running with breakfast bites, sips, and special gifting opportunities. The 59th Street store workout, led by yoga instructor and breast cancer survivor Sarah Strimmel from Damn Good Yoga, will be broadcasted live on Bloomingdale’s On Screen and attended by the founders of the Tutu Project, Bob and Linda Carey. The $15 reservation fee for in-store events will benefit The Breast Cancer Research Foundation and The Tutu Project, and participants will receive a pink yoga mat.
PINK Parties: On October 14 from 11 am to 2 pm, stores across the country will host their Annual Pink Party in honor of Breast Cancer Awareness Month. Shoppers can purchase Kerri Rosenthal’s AQUA Collection, sign up for Give Pink Get More to participate in an interactive art installation, enjoy DJ beats, and visit beauty counters for pink-themed touch-ups.
Kerri x AQUA Art Animation: In-store customers will receive one of Kerri’s signature painted hearts to write the name of someone they are “giving pink for” to be featured on an interactive visual installation.
AQUA x Kerri Rosenthal On Screen Event: On October 5th, Kerri and her daughter Ali will host an On Screen event to discuss the collaboration with AQUA, the inspiration behind it, and their personal ties to Breast Cancer Awareness.
Bloomingdale’s Pink Philanthropic Partners
The Breast Cancer Research Foundation is the largest private funder of breast cancer research globally, including metastatic breast cancer research, and is the highest-rated breast cancer organization in the United States. Bloomingdale’s has been a consistent supporter of BCRF’s mission to identify new targets and develop new treatments for breast cancer patients.
The Tutu Project, founded by Bob and Linda Carey, aims to bring cheer to breast cancer patients through financial and emotional support. Bob Carey’s famous tutu, which has been photographed around the world and featured in his book, TUTU, has played a significant role in their fundraising campaign.
For more information about Bloomingdale’s PINK Campaign, visit here. Details about local PINK Yoga and PINK Party events can be found on Eventbrite in select markets.
Over the past 18 years, Bloomingdale’s campaigns and partnerships have raised over $17 million for breast cancer research.
