Proximity bias refers to the unconscious preference for employees who are physically present in the workplace over those who work remotely or in hybrid roles. It stems from the belief that in-office employees are more productive, engaged, or committed, even when remote workers perform equally well—or better.
While proximity bias isn’t always intentional, it can have far-reaching consequences, from unequal opportunities for growth and recognition to diminished morale among remote workers.
How Proximity Bias Shows Up at Work
- Unequal Recognition: In-office employees are more likely to receive praise, promotions, or key projects.
- Lack of Visibility: Remote workers’ contributions may go unnoticed because they aren’t physically present.
- Fewer Growth Opportunities: Remote employees might be excluded from leadership roles or decision-making processes.
- Assumptions of Commitment: Remote workers may be perceived as less engaged or dedicated compared to their in-office counterparts.
Why Proximity Bias is Harmful
Proximity bias creates a workplace culture of inequality, where employees’ opportunities are based on location rather than merit. This not only harms morale but also leads to missed opportunities for leveraging the talents and perspectives of remote team members. In the long run, it can drive talented employees away and stifle diversity in leadership roles.
How to Combat Proximity Bias
- Prioritize Outcomes Over Presence:
Evaluate employees based on their performance and results, not their physical location. - Foster Inclusivity in Meetings:
Use tools that give remote workers equal access and opportunities to participate. - Rotate Opportunities for Leadership:
Ensure that projects and leadership roles are distributed fairly, regardless of proximity. - Create Clear Metrics for Recognition:
Use objective performance criteria to assess contributions and achievements. - Train Leaders on Bias Awareness:
Educate managers about proximity bias and encourage them to create equitable opportunities for all team members.
Building an Equitable Workplace
In a world where remote and hybrid work is becoming the norm, combating proximity bias is essential for fostering fairness and retaining top talent.
Remember: success doesn’t depend on where someone works—it depends on what they deliver. Trust your team, celebrate their contributions, and ensure every employee has a fair shot at success.
